I recently had the pleasure to attend the opening of the Beyonce Cosmetology Center at Phoenix House in Brooklyn. Phoenix House is a treatment program that doubles as a vocational training center.  Not only is Beyonce incredibly beautiful - check out pics below - she is truly a beautiful person all around.  She became involved with Phoenix House while preparing for her role as former heroin addict Etta James in the film Cadillac Records. She was so inspired by the women she met she wanted to introduce a vocational program geared towards helping women. 

She spoke about growing up in a salon environment, her mother  "Miss Tina" who was also on hand - owned a popular salon in Houston, and how enpowering the salon was for women of all walks of life.  Miss Tina gave a lot of women a chance at employment when they had little else left and literally transformed lives by providing a career and community.  Beyonce emotionally noted caring about one's apperance often represents the first step to recovery. Her Center will offer a seven-month cosmetology training course and as services expand basq will be there to support! 

 

OK Magazine was one the the many magazines there to cover the event and YES that is a partial shot of me listening to Beyonce's team at the facility!


                            

    

The Cosmetic Executive Women Industry 2010 Beauty Awards Showcase was held March 3rd in New York City.  Our Advanced Stretch Mark Butter was nominated for the Body Treatment Prestige Category.  It was a fantastic evening showcasing the latest and greatest product innovations for the year.  Each product had a table, product display and gave product demos. Our Stretch Mark Butter was lauded for its Clinically Proven Ingredients and Safety for use during pregnancy.  It was a great opportunity for us to get recognition in an arena usually dominated by the "big guys." 
Also wonderful to be sharing ideas and seeing all the interesting new stuff. Some of my favorites:
Oscar Blandi Pronto Colore Root Touch - pen that touches up those random grey hairs or in-between roots;
Christian Dior Lip Balm - works with your specific lip chemistry for unique color;
Lancome Ôscillation Powerbooster Vibrating - lash primer with vibrating brush to improve and lengthen eye lashes;
Sexy Betty Hair Color - for the hair "down there" - next to my stand and founder Nancy Jarecki is amazing!

The evening was tons of fun with CEW Members, press and industry figures enjoying product demonstrations.  The awards will be handed out May 21st! 

Check out the new product entries and video from the event https://www.cew.org/eweb/